Sam Fender explores the toxicity of celebrity culture with honest, indie grit.

There’s a lot of familiarity in Fender’s Poundshop Kardashians. Essentially a harsher version of Just Jack’s Starz in Their Eyes, the BRITs Critics Choice Award winner looks at the rise and fall that comes with fame, and takes a shot at US President Donald Trump.

As much as the lyrics touch on a familiar and timely topic, the instrumentals too have a sense of similarity. The James Bay and George Ezra comparisons are to be expected, but the chord progression in the chorus sounds reminiscent of a lesser-known track from Forget You hitmaker Cee-Lo Green’s album The Lady Killer called Wildflower.

While there may well be the typical mainstream structures in this track, there’s something incredibly refreshing about Fender’s wider work – tackling issues which are rarely highlighted in the industry’s biggest songs.

And with the spotlight firmly fixed on the 22-year-old following his BRIT Award win, Fender’s likely to make quite the impact in 2019, with a UK tour already lined up in the summer of this year.

Poundshop Kardashians is available to stream and download now.