Bold, impactful but also incredibly personal, Emma Blackery’s Villains is a confident debut from the Essex-born singer-songwriter.

A vlogger on the video-sharing site YouTube, the musician has been involved in a fair bit of online drama over the years. Much like her previous EP, Emma’s album Villains chronicles another period of reflection for the singer, as she went through what she describes as “personal relationship issues”.  Her 11-track debut is just as honest as Magnetised – except this time, with a side order of sass and one heck of a punch.

In a tweet ahead of the launch, Emma described the record as a “concept album” – the linear narrative clear from the start, with Villains Pt. 1 and Villains Pt. 2 discussing Blackery’s list of “good and bad” and serving as two very different bookends to the artist’s many emotions across the tracks – moving from the colourful, confident hits DirtAgenda and Fake Friends into the more stripped back sounds of Icarus, Petty and What I Felt With You.

The bold tone of the album has already attracted comparisons to Taylor Swift’s reputation era (which Emma shorty responded to on Twitter after the lead single Dirt was released), but there’s also some slight Madonna and Charlie XCX vibes – on Fake Friends and Take Me Out respectively. The latter in particular warranted a few more listens before becoming a catchy hit.

Alongside Fake Friends and What I Felt With You, Blackery comes into their own on the track Third Eye. Her interest in electronic music on full show, the track offers up pulsing synth and sharp vocals. As the artist prepares to go on tour in October, this is one which is likely to get the crowd going in a concert environment.

As a whole, Villains breathes confidence. Even on the chilled electronic track What I Felt With You – arguably one of the stand-out songs on the album – Emma is in her element as she takes a more delicate approach to the song, something we’ve already seen her accomplish on the hit Magnetised. There’s also the small matter of the high notes at the end of Villains Pt. 2, a final demonstration of her vocal talents and an indication to fans and to anyone else listening that she’s here and ready to rock.

Rating: 4/5