YouTuber and singer-songwriter Emma Blackery’s latest EP Magnetised is, quite simply, an emotional rollercoaster. Granted, the record jumps between dance tracks (such as Nothing Without You and Don’t Come Home) and stripped back soul (in Magnetised and Instead), but all songs unite around the same powerfully honest tone. Over six tracks, the artist packs in a variety of feelings, accentuated with atmospheric instrumentals, to create the sense of ‘mending’ – the one word which Blackery has used to describe the EP.
Whether it’s a thanking an ex, moving reflections on unrequited love, or a dismissive ballad, the message in each track is conveyed with confidence by Emma’s voice and her choice of lyrics. It’s a skill which means that every song stands alone in its own right, whilst also contributing to a bigger picture. Similarly, for new listeners, there’s something for everyone. For fans of upbeat, drum-heavy pop, Nothing Without You or Don’t Come Home would appeal to them, country fans may sense a Taylor Swift vibe in Fixation or Human Behaviour, whilst those seeking catharsis may prefer the title track, for example.
Meanwhile, for fans of Emma Blackery’s YouTube channel, some songs will of course sound similar. Instead and Don’t Come Home have already been released to fans online, albeit in a different form. Now, with a refreshing studio quality to them (and even a complete redesign for Don’t Come Home), the two tracks take on an entirely new identity within the EP’s narrative. With moving violins melodies, Instead is even more emotional this time around, whilst Don’t Come Home is transformed into a sad poppy track which is in direct contrast to Nothing Without You.
As each track tackles a different problem in a relationship, Blackery has six tracks to demonstrate her vocal talents. The two ‘bops’ of the EP (the opener and Don’t Come Home) see the artist tackle and execute impassioned high notes, whilst the other, more stripped-back releases see Emma showcase her softer voice. As well as having a brilliantly constructed message at its core, Magnetised is the EP which solidifies her style as an artist.