It’s a style of music Deadmau5 has branded as ‘kiddy pop’. Whilst the intro to Marshmello’s Alone may sound reminiscent of disco tunes by Cascada and Basshunter, the latest track by the DJ – believed to be the artist DotCom – offers more different style, with hard-hitting bass and haunting synths. Ritual (feat. Wrabel) is far from pop, it’s a track which taps into the euphoric dance scene, whilst adding heavy melodies.

The single’s beat drop is bass-heavy and we hear it throughout the track as a whole, too. It’s an instrumental choice we hear in Madeon’s Nonsense, for example. In this case, it enables the listeners to focus on Wrabel’s soulful vocals in the verses and build-up to the chorus. As the song progresses towards the drop, the song flourishes with fuzzy chords and fluttering synth melodies. Then, when the moment comes, Wrabel voice goes falsetto (sounding almost like Sam Smith) reciting catchy, singalong lyrics. What sounds like an uplifting, vibrant track is contrasted with a darker main melody, filled with ghostly tunes. It’s a wonderful juxtaposition.

Although the song’s music video – and Marshmello himself – have come under fire from Joel Zimmerman (Deadmau5) for making a reference to the DJ, the enigmatic artist is still gaining traction in the EDM world. Aside from the music, he’s jumped onto the ‘masked musician’ bandwagon which has seen singers and producers such as Sia and Daft Punk gain attention from fans who love the mystery of it all and await the day when they get to see the people behind the disguises.

With an enigmatic appearance combined with a fresh EDM style, who knew a human marshmallow could become so popular?